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First Do No Harm: Creating an Ethical Mindset

By Cecilia Sepp, CAE, CNAP defines ethics as “moral principles that govern a person’s behavior or the conducting of an activity, [e.g.] medical ethics also enter into the question.” Making decisions that affect the organization you serve as a board member requires the application of ethics within that activity as well.

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Leading Your Association Through Crisis

Guest Blogger: Amy Thomasson

One definition of the word crisis calls it “a time when a difficult or important decision must be made.” By its very definition, crisis necessitates action—but how do we ensure that our organizations, our teams, and ourselves as individuals take the appropriate actions in the midst of ever-evolving and ever-uncertain times? How do we lead rather than simply react? For answers, I reached out to Jacki Davidoff, Principal and Senior Consultant at Davidoff Strategy, an organization that provides consulting, training, and coaching services to enable non-profits, associations, foundations and corporations to implement highly effective strategy and high-performing cultures.

What is the difference between leading through crisis and crisis management, and how can association executives ensure that they are executing in both of these areas?

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5 Ways Associations Can Engage in Ethical Marketing

By Amy Thomasson (Guest Blogger!)

Even in the best of times, executing an effective marketing campaign isn’t easy. From research, to content development, to reporting and analytics, each component must be measured with multiple stakeholders and constituents in mind. Now, with the COVID-19 pandemic and racial injustice at the forefront of our everyday lives, marketing—especially taking an ethical approach to marketing, has become even more complicated. How do we balance the need to produce and promote programs, products, and services to our members with the need to cover the operating costs for these efforts and ensure the survival of our organizations? How do we market to people who are facing real challenges to their health and safety? It starts with ethical marketing.

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What are Your Premises? Business Ethics

We take Radio Free 501c to the airwaves!