Well my guest Al Rickard, CAE of Association Vision is here to share the news that print is very much alive! An expert in association publishing with a focus on magazines, Al shares his take on the state of magazines, how magazines can be paired with current technology to serve as a content hub, and the importance of communication audits. He shares another piece of good news: you can always launch a new magazine. Al tells us how to read the environment to assess the potential success of new communication vehicles like print magazines. We have fun talking about the CAE program and how the exam has evolved, and we learn that Al was once a supermodel! Okay, a model on a magazine cover but it's still a cool story! How does your organization use print to communicate? Share a comment!